Ceros is a no-code experience creation platform, built for the cloud, allowing marketers, designers and creators to create interactive digital experiences that encourage consumer engagement by turning static content into dynamic, immersive interactive experiences.
Key Features of Ceros
Ceros offers production tools for creating interactive content, which makes it popular for marketing teams, agencies and other creatives. The emphasis of the platform is on helping brands ‘create beautiful digital assets such as infographics, interactive landing pages, presentations and reports’. Let’s deconstruct some of its main features.
1. Ceros Studio
At the heart of the platform is Ceros Studio, a drag-and-drop editor that allows users to design content using out-of-the-box templates or from scratch. As there is no need to code or possess advanced design skills, this no-code editor allows users to animate elements, embed media, or add interactive features to their projects, effectively opening the door to non-technical users.
2. MarkUp for Feedback
Ceros also offers MarkUp, an online collaboration tool that allows team members and stakeholders to provide feedback on work as it’s happening. The faster the better! Marketers live in a fast-moving world, and collaboration is key.
3. Analytics Integration
And the network plugs right into popular analytics tools, to track how well your interactive content is doing so you can adjust it for future projects.
4. Custom Branding
This ensures consistent branding across all digital assets, presenting a professional, uniform appearance in which users can upload custom fonts, colors and brand assets across all digital properties.
The Pros and Cons of Using Ceros
Ceros’ rich toolkit aimed at helping customers create compelling interactive content deserves a deeper look at its strengths and pitfalls.
Pros:
- Ease of Usage: The no-code platform enables the design and production of interactive material through a set of reusable elements without requiring the deployment of web developers who are trained in technical languages such as HTML, CSS and JavaScript.
- Extremely Customisable: Since the user creates a project from scratch, they have complete creative control over their final product.
- Interactive Features: Ceros focuses on delivering engaging, interactive experiences that boost audience engagement.
- Collaboration Tools: MarkUp provides for collaboration and feedback so that clients can approve the edits just as they would a Word document. Additionally, the system makes managing and assigning tasks a breeze for the reviewer.
- Detailed Analytics: Built-in analytics integrations help marketing teams track the reach and effectiveness of the content, easing calculations of ROI.
Cons:
- Pricing Transparency: Pricing is not made visible on the website, apart from a (‘Get in touch for a demo’) kind of quote. It’s hard for a freelancer or small business to compare its pricing and features against competitor’s services.
- Learning Curve: Though user-friendly, it will take some time for new users to learn to use all the features.
Competitors and Market Comparison
Ceros makes it easy to build interactive content, but it’s competing with a bevy of other design tools such as Canva, Figma and Adobe Spark. See how they stack up against one another below.
- Canva: Has a simple drag-and-drop editor with preset templates. Simple animations and graphics are supported but deep interactivity is not.
- Figma: A favorite of the UI/UX design community, Figma is used for collaborative design and simple prototyping. They have a similar approach to collaboration as Ceros, but are less concerned with creating marketing content.
- Adobe Spark: Crossover between more affordable and more customisable – not many extras for interactivity.
Ceros Pricing Structure
And, as noted above, Ceros does not publish pricing upfront on its website. Potential users need to submit a request for a demo in order to get pricing custom quotes and estimates. The pricing for enterprise-level content creation tools such as Ceros can vary considerably, from a few hundred to a few thousand US dollars on a monthly basis, depending on features and users, as well as usage volumes. This might be a potential shortfall of Ceros as a design solution for smaller businesses, as lack of upfront pricing information might dissuade users from even trying the tool.
Who Should Use Ceros?
Ceros is perfect for team marketers, creative agencies and brands seeking a way to set themselves apart from their competitors by creating high-impact, interactive content in a noisy, digital world to tell a brand story or share data in a more engaging, visual way. The applications for the software are broad, making the platform useful in a variety of industries – from ecommerce to finance to healthcare and education.
Final Thoughts
Ceros leads the pack in no-code, interactive digital content. It’s fairly expensive, which puts it out of reach of many smaller businesses, but offers a self-contained suite of tools to enable enterprises to build the best possible digital experience. No brand will go wrong in investing in Ceros to improve user experiences, as the platform assists in building engaging, interactive and rich content for your business.
