When it comes to sales engagement platforms, there is always one or two names that pop up in a conversation: Mixmax and Groove. Each of these tools is built to support sales teams in communication management, boosting productivity, and solid customer relationships. But each has different features aimed at different business needs.
What is Mixmax?
Mixmax is one of the leading sales engagement platforms catering to making Gmail more productive through its automation of repetitive tasks, email tracking, scheduling, and outreach campaign management. Mixmax is also favored by many startups and small businesses because of its seamless integration with Gmail and Salesforce.
Features that Mixmax offers are:
- Email tracking: Know when emails are opened, clicked, and replied to in real time.
- Automation: Create email sequences and set up follow-up reminders to drive engagement.
- Meeting scheduler: Schedule meetings with prospects in a very seamless manner, directly by incorporating calendar links.
- Templates and snippets: Use prebuilt email templates and shortcuts for quick communication.
- CRM integration: Integrate with tools such as Salesforce and ensure that all data is up-to-date in both systems.
What is Groove?
Groove primarily designs itself as a sales engagement platform for teams using Salesforce. More than that, it automates the routine tasks and improves productivity at the front of sales reps, seamlessly integrated with Salesforce. Groove is renowned for deep CRM integration and is ideal for large teams whose operations are dependent on Salesforce.
Key Features of Groove:
- Native Salesforce Integration: Because it natively integrates into Salesforce, this immediately fosters great workflow and productivity enhancement.
- Omnichannel Outreach: Run email, phone, and social outreach campaigns from the same platform.
- Analytics and Reporting: It provides granular reporting to drive actionable insight into sales activity and performance.
- Automation: The creation of workflows automates follow-up activities and reminders that keep your deals on track.
- Calendar Scheduling: Embedded scheduling capabilities within the platform allow sales reps to surface and book meetings with ease.
Mixmax vs. Groove
Now, let’s take a deeper look into some of the key areas where Mixmax and Groove compare.
1. Ease of Use
- Mixmax: Considered very user-friendly, Mixmax integrates directly into Gmail. Need minimal training for new users.
- Groove: Considering Groove’s interface is targeted at Salesforce users, that means its advanced functionality takes longer to master.
2. Email and Communication Features
- Mixmax: fully featured email tracker with template and automation functionality. Its key features include mass email personalization that helps sales teams make their outreach not read like mass emails.
- Groove: Groove also has multi-channel communication where outreach may be done via email, phone, and social platforms. The place where the platform remains particularly strong is the deep integration with Salesforce, where reps can push all communications and updates back into the CRM in real time.
3. Integrations
- Mixmax: More than Salesforce, Mixmax is integrated with a number of tools like Slack, Zoom, Google Calendar, and HubSpot.
- Groove: The strong point about Groove is its native integration with Salesforce. Though it can integrate with other platforms, this is mostly its strong point in the Salesforce ecosystem.
4. Automation and Sequences
- Mixmax: Mixmax is brilliant at automation. It allows sales teams to create email sequences and automate follow-up so that they can save time and never allow leads to fall through the cracks.
- Groove: Groove also extends strong automation, probably more for Salesforce users. It allows multi-step workflows and sequences so reps can stay on top of follow-ups and lead nurturing, all within Salesforce CRM.
5. Reporting and Analytics
- Mixmax: Mixmax extends detailed insights on email open rates, click-through rates, and response time. The analytics give the ability to the sales teams to fine-tune their outreach strategy.
- Groove: Groove’s reporting features are more complete, especially with the complementarities coming from Salesforce. It will be able to let a team track everything going on with their sales pipeline, from lead engagement to closed deals within the 360-degree view of sales activities.
6. Pricing
- Mixmax: Mixmax has flexible pricing, starting with its free plan for basic email tracking and scheduling.
Paid plans start from about $29 per user/month, offering automation, sequences, and CRM integrations.
- Groove: Groove is highly priced, costing starts from $42 /month, whereas the more advanced plans are significantly higher.
Closing Remarks
Both Mixmax and Groove bring a lot to the table, but the choice outright falls to your needs. Mixmax has the upper hand when it comes to ease of use, adaptability, and Gmail integration, making it the right fit for startups and small businesses. Meanwhile, Groove’s deep Salesforce integration and advanced analytics make it the go-to solution for larger teams already embedded in the Salesforce ecosystem.
Knowing your team’s workflow and budget, in addition to your existing tech stack, will let you make an informed decision for or against these two top-tier sales engagement platforms.