What is Mixmax?
Mixmax, a sales engagement app, helps to supercharge email productivity, streamline communication, and increase sales efficiency. Originally started as an extension designed to help you get more out of Gmail, it’s now become a multifunctional tool available to teams, email marketers, and businesses with features for email tracking, meeting scheduling, CRM integration, and automation to manage and streamline workflows.
Key Features of Mixmax
- Email Tracking & Engagement: In real-time, you’ll know who opens your emails, what they click on, and if they respond. Perfect for salespeople trying to gauge customer interest. Email Engagement: Watch email recipients’ avatars load into your mail as they read your email. Automatically know who you’ve talked to and the last time.
- Automation & Workflow Efficiency: Mixmax’s robust automation suite allows you to automate follow-ups, reminders, email sequences, and more. It’s like having a robot salesperson for you. You can create workflows to make you more productive and let your team focus on the things that matter.
- Meeting Schedule: One of the things that consistently takes up time in sales is scheduling meetings. While this might be expected for appointments with prospects or clients, some salespeople also use email schedulers to make sure that clients can pick the day and time that works best for them to speak with their account manager. Mixmax’s customizable meeting times and built-in calendar integration make this easy.
- Multichannel Engagement: Outside of email, Mixmax also enables outreach via phone and SMS for a holistic sales engagement. Your team can reach leads via email, phone, and SMS.
- CRM Integration: One of the most important sales features is its deep CRM integration with the most popular CRMs such as Salesforce, HubSpot, Zoho, and many others. Customer activity data flows smoothly from one tool to another, transaction activity can be tracked and it makes the process seamless.
Pros of Mixmax
- Easy to Use: Mixmax is well-known for its intuitive and easy-to-use interface. There are no steep learning curves, and non-technical users can get started immediately.
- Efficiency Win: Mixmax automates formerly manual tasks and provides real-time feedback, saving time and improving team efficiency.
- Affordable Plans: Though the pricing plans are not published on the website, Mixmax offers more affordable plans than bigger competitors such as Outreach and Salesloft.
- Customization for Email Sequences: Triggers and customized email sequences can be created to respond to particular customer behavior.
Cons of Mixmax
- Great for Small and Medium-Sized Operations: Mixmax’s smooth, stylish interface and robust features are tailor-made for small and medium-sized businesses, but for large enterprises, its capabilities might fall short. Some competitors offer more robust reporting and analytics packages for larger operations.
- Limited Offline Features: While it’s a fantastic tool for business teams that use CRM and cloud environments, Mixmax lags in the number of features available to users when they’re offline.
- Lack of Customization: Although it provides a decent amount of customization, other platforms allow more options for workflow management, especially for larger, more complex sales teams.
Pricing
There’s a free tier for individuals who just want basic email tracking tools and some basic productivity tools, while pricing for teams starts at around $12 per user per month, with more sophisticated automation and reporting tools. Pricing for scaling companies gets more customized, while the enterprise plan works with Salesforce and gives customers access to more advanced features such as multi-user collaboration and reporting.
Competitors of Mixmax
Mixmax is a popular product, but it competes with other sales engagement platforms that offer similar capabilities:
- Outreach: One of the most comprehensive sales engagement tools, providing powerful analytics and reporting.
- Salesloft: Another heavyweight in the sales automation arena with strong pipeline management and workflow features.
- Yesware: Features similar to Outreach and Salesloft, but simpler (it does email tracking and reporting, among other features).
Each of these has its advantages, but Mixmax is straightforward, easy to use, and cost-effective – a perfect choice to start with for any growing business.
Conclusion
Mixmax is a robust tool that helps streamline the sales process, keeping track of emails, automating workflows, and scheduling meetings right inside the platform. Larger businesses may benefit from more advanced tools like Outreach, Salesloft, or Canopy, but Mixmax is an excellent option for small- to mid-sized teams. It’s affordable, easy to use, and integrates well with popular CRMs. For a small business looking to increase sales and productivity, Mixmax is almost indispensable.
