In the era of digitisation of business, email marketing has become attractive to the modern customers. It has made it possible for the business to engage with customers, make sales, and foster brand loyalty. Two platforms that have taken the niche by storm are Klaviyo and Brevo. Both have many features, but which one works for your business? In this article, we give you details on the differences between Klaviyo and Brevo. The information is based on the features, pricing, ease of use, integrations, and customer support.
Features
Klaviyo
Klaviyo is famous for its advanced segmentation and powerful automation. When integrated with your online store, you can send hyper-targeted emails based on known user information like purchase history and behavior on your website. The key features are:
Advanced Segmentation: Create targeted lists based on detailed customer data.
Automation: Trigger emails based on customer actions, such as abandoned carts or post-purchase follow-ups.
A/B Testing: Optimize your campaigns by testing different subject lines, content, and send times.
Analytics: Detailed reports on email performance, revenue generated, and customer engagement.
SMS Marketing: Integrated SMS campaigns alongside email marketing
Brevo
Brevo is a cost-effective and all-in-one email marketing software suited for small to medium-sized businesses. Offered features are:
Email Campaigns: Create and send beautiful, responsive emails using a drag-and-drop editor.
Automation: Set up automated workflows for welcome emails, order confirmations, and more.
Transactional Emails: Ensure timely delivery of order confirmations, shipping notifications, and password resets.
SMS Marketing: Send SMS campaigns to complement your email marketing efforts.
CRM Integration: Manage customer relationships with built-in CRM tools.
Pricing
Klaviyo
At Klaviyo, pricing is determined by the number of contacts in your database. You can get started on their platform for free with up to 250 contacts and 500 email sends, but the costs will add up rather quickly as your list gets larger:
Up to 500 contacts: $20/month
Up to 1,000 contacts: $30/month
Up to 5,000 contacts: $100/month
Brevo
Though, Brevo’s pricing flexibility where you can send as many emails as you want to unlimited contacts, even for free; and their numerous paid plans depending only on how many emails you send every month, is a big advantage for those on a tight budget:
Starter Plan: $9/month for up to 5,000 emails
Business Plan: $65/month for up to 5,000 emails + additional features
Enterprise Plan: Custom pricing for high-volume senders and additional features
Ease of Use
Klaviyo
And Klaviyo’s interface is intuitive, allowing you to access data and create segments right away. With data and marketing experience, however, this platform opens itself up to those who want to delve into specific topics such as cart behavior for men’s products, cart-abandonment and email
frequency for women’s apparel, or other unique requirements. So is Klaviyo the best email marketing app for you? Well, this review just scratches the surface. If you want to build a highly interactive, email-based relationship with your customers, this app gives you the customisation capabilities and data analysis options that would take months to set up using other applications. However, it can be more confusing than standard email apps like Mailchimp for beginners, so consider your experience and goals for using an app before introducing a new solution into your business.
Brevo
It is beginners-friendly, making it a popular choice among small business owners, who can opt for the fast-send feature and also enjoy all automation without any coding. Using the drag-and-drop editor and pre-built blocks, you can create professional-looking emails in 10 minutes or less, with its user-friendly interface. The straightforward design of Brevo makes it super easy to set up and run your sending campaigns, and accidentally breaking anything doesn’t feel hard because of the short learning curve.
Integrations
Klaviyo
Klaviyo has many integrations on offer, and stores on Shopify, Salesforce, and several other eCommerce systems can connect through our integration directly on their platform. Similarly to Drip, Klaviyo will also connect to CRM systems (such as Salesforce), social media, and other marketing tools, which all adds up to an integrated suite of marketing products.
Brevo
Marketers can also set up integrations through Brevo with a number of eCommerce platforms, CRM systems and third-party apps, including Shopify, Salesforce, Zapier and more. This way, business owners can automate workflows and ensure that data in a variety of tools and software systems stay synchronized.
Customer Support
Klaviyo
Email, live chat and an awesome knowledge base all help provide excellent customer support. There’s also a range of webinars, guides and even a Klaviyo community forum to get the most out of your new account.
Brevo
Brevo has email and live chat support, and also phone support if you pay for the premium plan. The help center is where you’ll find written tutorials, one-page guides and mini FAQs that you can tap to get those answers.
Conclusion
It all boils down to which features are best for your business, when you can afford to start, and how much time you want to invest in more complex design. If it’s advanced segmentation, refined automation and robust analytics that you need, Klaviyo may well be a better fit in the long run. Brands adopting Klaviyo need personnel who are comfortable with complex design; whereas, Brevo may be a better choice for beginners in email marketing.
However, for smaller businesses, Brevo is a good compromise between cost and simplicity. Its pricing model is competitive and tailored for less technically experienced users or startups on a restricted budget.
In the end, Klaviyo and Brevo both provide great email marketing solutions. Assess your particular needs and budget to see which is best for your business.