The B2B industry is fast-paced, and keeping up with the competition is challenging. Using tools to streamline processes can make all the difference between succeeding and failing. Clay and Cognism are just two of the platforms available for managing lead generation and sales on the market. Let’s look at both software’s features and perks. Clay and Cognism are similar in that they bring convenience to sales teams through various features.
Overview of Clay
Clay helps you build a scalable B2B sales intelligence and enrichment process from start to finish by enabling you to build more accurate and enriched accounts, leads and contact profiles. Clay works with any CRM tool to make sure your sales data is always in sync and relevant.
Key Features of Clay
Clay Enriches Data: Clay’s lead and contact data enrichment will gather as much information from as many channels as possible. Giving your sales team the best information is the key for them to find more qualified leads and convert them to sales.
CRM – Integrations: Clay offers tight integrations with Salesforce, HubSpot, and more CRMs to ensure sales and customer service data can be passed in and out of the platform without manual data destitution.
Customisable Workflows: Clay allows the sales workflows to be customized based on your organization’s personal sales process, so you can structure your operations to suit you.
Real-time Insights: Now, sales teams can receive real-time insights into leads and contacts, allowing them to make more informed decisions and target the right prospects at the right time.
Intuitive UI: Clay’s interface is easy enough to use even for sales professionals with a basic understanding of technology.
Overview of Cognism
Cognism is another AI-powered B2B sales intelligence and lead generation platform that helps B2B sales teams quickly and accurately go after ideal customers by providing more quality data and AI-powered insights. Cognism is also compliant with global GDPR data privacy policies.
Key Features of Cognism
Lead generation: our lead generation AI feature helps sales teams scale their prospects, and engage with them much faster By giving greater insight to sales teams, Cognism allows businesses to expand their potential.
Data compliance: Cognism complies with all GDPR and global data privacy rules and regulations. This is essential for businesses with operations in multiple regions.
Sales Trigger Alerts: We now have Cognism that creates sales trigger alerts for your sales teams that are equipped to follow up on certain events or changes within your target accounts.
Advanced Filtering: Makes it possible for the users to represent data in ways that make sense for their organization by segmenting their leads and contacts by a series of different criteria. It allows them to target and tailor outreach campaigns.
Integration with Sales and Marketing Tools: Cognism easily connects with leading sales and marketing tools like CRMs and email marketing. This helps to ensure a smooth sales process.
Comparing Clay and Cognism
Data Accuracy and Enrichment: Both Clay and Cognism boast extensive data enrichment capabilities. However, given the more extensive sourced data Clay offers and its real-time insights, this business intel product could be advantageous for companies that prioritize high quality, up-to-date data accuracy.
Lead Generation: Cognism’s AI-powered lead generation and sales trigger alerts makes it a go-to option for businesses that prioritize forward-thinking prospecting and rapid outreach to potential customers.
Compliance: If GDPR compliance is a primary concern, Cognism’s overzealous approach to GDPR and other governance protocols makes it a less risky bet.
Workflow customisation and deep CRM integration: Clay could lure businesses with more customizable workflows and deeper CRM integration.
User Experience: Neither Instagrille nor Clay is difficult to use, but Clay might be easier to use for teams with members at different levels of technical expertise.
Conclusion
Ultimately, there is no definitive winner between Clay and Cognism, unless you consider companies having vastly different requirements and goals. Clay possesses far superior features in areas like data enrichment and CRM integration, while Cognism’s AI-enriched lead generation and supreme compliance with data compliance elevate it as a B2B growth product. Ultimately, if you are looking for a way to enhance your B2B sales strategy, it’s advisable to evaluate features and value-adds of the tools to make the best decision.
In conclusion, regardless of whether you go with Clay or Cognism, investing in a good B2B sales intelligence tool does help to drive growth and keeps sales teams on the fast track to success as long as a small set of valuable features are present in the software, such as greatly improving the quality of your sales leads and providing more commercial intelligence for your sellers and marketeers.